Sex Sells: A 90s Diesel Revival
Inspired by Diesel's bold, young aesthetic, I created this playful logo animation to bring a touch of 90s irony to the brand. With fun, rotating letters and a bubbling desert backdrop, the phrases 'SEX SELLS' and 'FOR SUCCESSFUL LIVING' pop up around the logo, creating a tongue-in-cheek nod to the provocative slogans of the past.
Breaking News: Diesel’s Fresh Drop from Heaven
In today’s world of endless, often dull news cycles, I wanted to flip the script and create something fun for Diesel’s latest drop. Using the format of a news broadcast with a blue sky backdrop, I made new products—bags, perfume, shoes—fall from the heavens, accompanied by the text 'NEW DROP! DIESEL!' to inject some excitement into the daily routine. Why not use the typical seriousness of news to deliver something fresh and playful?
Money on Screen: A Retro Reflection on Success
Taking inspiration from the playful, retro feel of old screensavers, this animation highlights how money has become the focus of today’s world. Against a bold red background, dollar bills fly across the screen in classic 2D fashion, bouncing off the edges along with Diesel’s 'For Successful Living' slogan. It’s a fun yet ironic reflection on how money now dominates the narrative, all wrapped in a nostalgic, screensaver-inspired design.
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Pink Ribbon
This animated video, inspired by Pink Ribbon Awareness Month in October, uses minimalist symbols like ( . )( . ) to represent different types of breasts. It conveys an important message:
"check your b( . )( . )bs today," encouraging regular self-examinations for early detection. Promoting awareness and support for breast cancer research.
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Vibrant Voices: A Fun Animation for Sexual and Reproductive Freedom
Inspired by the growing movement for women’s rights, I created this animation with a playful and vibrant vibe. It’s a lighthearted take on the important work RFSU does to support sexual and reproductive freedom—a reminder that choice should always be in fashion.
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Cosmic Chic: Styling Ganni Through the Lens of Barbarella
Inspired by the brand Ganni, I worked with art direction, styling, and animation to create a playful homage to Barbarella and the space age aesthetic. The result is a fun, eye-popping video with a modern twist, set to the iconic 2000s Paris Hilton song "Stars Are Blind." This piece captures the bold, eclectic spirit of Ganni, blending nostalgia with futuristic style.
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Aplace: Alphabet of Style
In this imaginative animation, the Aplace name comes alive through their products. Shoes, glasses, skincare, and more are artfully arranged to spell out the brand name, turning everyday essentials into typography. This concept celebrates their diverse inventory while creatively redefining the relationship between form and function.
It's a Need in Me: Exploring Fashion's Surreal Materialism
Inspired by the bold, provocative work of Demna Gvasalia at Balenciaga, this design explores the paradox of materialism in today's fashion world. Imagine if Demna wrote a book, filled with surreal imagery where objects leap off the pages, challenging the boundaries of 2D and 3D. The phrase "It's a need in me" captures the irony of a world where the bizarre and the extravagant are turned into necessities. In a materialistic society, this concept reflects how Balenciaga’s designs transform the outlandish into something essential- making us crave what we never knew we needed, all while questioning our own desires. This is an artistic interpretation, inspired by the unconventional, boundary-pushing spirit of Balenciaga.
The Slow Reveal: Scraping Away to a Balenciaga Shoe
In this video, a Balenciaga shoe image is gradually uncovered as if it were hidden beneath a blank canvas. The video plays in reverse, simulating the effect of erasing the white surface, revealing the shoe as the mouse drags and scrapes away the digital “paper.” This slow reveal mirrors Balenciaga’s unique ability to surprise and disrupt, gradually uncovering something unexpected and iconic.
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The Versatility of Comfort: Crocs in Every Vibe
For this Crocs project, I wanted to take a playful jab at the brand’s typically colorful, naive identity. Instead, I used sleek, minimalist design to highlight the diverse styles Crocs offers. The animation features shoes popping up one by one, paired with the text 'COMFY...but make it...'—with the word changing as the shoe changes: from 'fashion' to 'fast' to 'fun', showing that comfort can fit any vibe.
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Multi-Screen Dialogue: Exploring Gender and Art with Sara Sjöbäck
In this interview, crafted and edited with a unique multi-screen approach, artist Sara Sjöbäck shares her exploration of the intersection between masculine and feminine. The screen is divided into three sections: one showing her responses, the center displaying the question, and the left featuring close-up footage of her work. This experimental layout reflects today’s multi-screen culture, where viewers are accustomed to processing multiple visual elements at once. By blending materials like metal, light tubes, and hair, Sjöbäck challenges traditional ideas of gender and materiality, while the film’s structure invites the audience to engage with her art in a new, immersive way.
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Scented Visions: A Sensory Journey Through Byredo
Inspired by Byredo, I created three atmospheric videos that explore the complexity of a fragrance through diverse textures and materials like cactus, ceramics, water, fur, skeletons, and fruit. Using ASMR elements like a whispering voice and everyday sounds, the videos guide viewers on a sensory journey that captures the fragrance’s multifaceted nature—both tumultuous and comforting. The visuals and sounds work together to evoke the intricate and inviting essence of the scent.
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