Curation Video Work for Artist Sara Sjöbäck
A series of curated videos showcasing Sara Sjöbäck’s minimalist sculptures, with a focus on materiality and texture, emphasizing the tactile qualities and aesthetic simplicity of her works.
Scented Visions: A Sensory Journey Through Byredo
Inspired by Byredo, I created three atmospheric videos that explore the complexity of a fragrance through diverse textures and materials like cactus, ceramics, water, fur, skeletons, and fruit. Using ASMR elements like a whispering voice and everyday sounds, the videos guide viewers on a sensory journey that captures the fragrance’s multifaceted nature—both tumultuous and comforting. The visuals and sounds work together to evoke the intricate and inviting essence of the scent.
Hodakova: Upcycling Fashion in Motion
Inspired by the brand Hodakova, I created a video that reflects their upcycling fashion ethos. The contrast between the loud city car park and the serene desert mirrors Hodakova's ability to transform old, unwanted garments into high-end, coveted pieces. The video symbolizes the brand's creativity in reimagining the value of discarded materials and giving them new life.
Sex Sells: A 90s Diesel Revival
Inspired by Diesel's bold, young aesthetic, I created this playful logo animation to bring a touch of 90s irony to the brand. With fun, rotating letters and a bubbling desert backdrop, the phrases 'SEX SELLS' and 'FOR SUCCESSFUL LIVING' pop up around the logo, creating a tongue-in-cheek nod to the provocative slogans of the past.
Breaking News: Diesel’s Fresh Drop from Heaven
In today’s world of endless, often dull news cycles, I wanted to flip the script and create something fun for Diesel’s latest drop. Using the format of a news broadcast with a blue sky backdrop, I made new products—bags, perfume, shoes—fall from the heavens, accompanied by the text 'NEW DROP! DIESEL!' to inject some excitement into the daily routine. Why not use the typical seriousness of news to deliver something fresh and playful?
Vibrant Voices: A Fun Animation for Sexual and Reproductive Freedom
Inspired by the growing movement for women’s rights, I created this animation with a playful and vibrant vibe. It’s a lighthearted take on the important work RFSU does to support sexual and reproductive freedom—a reminder that choice should always be in fashion.
Pink Ribbon
This animated video, inspired by Pink Ribbon Awareness Month in October, uses minimalist symbols like ( . )( . ) to represent different types of breasts. It conveys an important message:
"check your b( . )( . )bs today," encouraging regular self-examinations for early detection. Promoting awareness and support for breast cancer research.
Cosmic Chic: Styling Ganni Through the Lens of Barbarella
Inspired by the brand Ganni, I worked with art direction, styling, and animation to create a playful homage to Barbarella and the space age aesthetic. The result is a fun, eye-popping video with a modern twist, set to the iconic 2000s Paris Hilton song "Stars Are Blind." This piece captures the bold, eclectic spirit of Ganni, blending nostalgia with futuristic style.
American Express: "Money Makes the World Go Round"
This animated video brings to life the iconic phrase "Money makes the world go round" with dynamic motion graphics. The piece visually explores the global impact of money through engaging, rhythmic animation, emphasizing the interconnectedness of commerce and the world’s economy.
It's a Need in Me: Exploring Fashion's Surreal Materialism
Inspired by the bold, provocative work of Demna Gvasalia at Balenciaga, this design explores the paradox of materialism in today's fashion world. Imagine if Demna wrote a book, filled with surreal imagery where objects leap off the pages, challenging the boundaries of 2D and 3D. The phrase "It's a need in me" captures the irony of a world where the bizarre and the extravagant are turned into necessities. In a materialistic society, this concept reflects how Balenciaga’s designs transform the outlandish into something essential- making us crave what we never knew we needed, all while questioning our own desires. This is an artistic interpretation, inspired by the unconventional, boundary-pushing spirit of Balenciaga.